While his premise is arguable, Andrew Carnegie's point is indisputable. He comprehended the power of planned giving. Tax exempt organizations are the fastest growing sector in the United States. Today there are almost 2 million nonprofit companies, and 50,000 brand-new ones are born each year. The competition for our donations is extreme. Yet most of us offer more thought to purchasing a pair of shoes than to our philanthropy.



No company wishes to be considered as a vampire that sucks the life out of a community's bank and leaves trying to find the next victim. Make it a point to reveal anyone that your business values it's customers more than anything.

philanthropy is generally the least considered, many disorganized part of our monetary activities. We understand charitable contributions save us taxes. Whatever we hand out is that much less we offer to the IRS. However the question we rarely ask is: How can I optimize not just my tax benefits however the power that philanthropy provides me?



Much of us matured going to church and putting money in the offering tray. It seemed like an obligation, you would be embarrassed if you didn't contribute. We truly didn't understand what we were adding to. We felt in one's bones that it was what you had to do to be a great individual. The cash was offered as a responsibility and not given easily with joy. In reality, if the offering was performed in trick, I'm guessing a bulk of the people would not contribute because it didn't make them happy.

So if you're a charity event for a charity or not-for-profit organization, Facebook would appear to be a natural location to focus some effort. Where better than the web's most popular site to try to find potential donors?

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